---
title: Measuring AI Visibility: Metrics That Matter
slug: AI measurement
---

### FAQ Expansion
### Q: How do you measure AI visibility?
AI measurement means tracking how often your brand appears in AI responses, citations, and referrals.

### Q: What tools can I use?
- Referral analytics from ChatGPT, Gemini, or Perplexity.
- GitHub repo activity for sitemap fetches.
- Lead sources that mention “AI found you.”

### Q: Why is it important?
Ongoing AI measurement validates your optimization efforts and proves ROI over time.